A Tale of Strength, Simplicity, and Success
Holly Webster's SimpliStrong emerged in March 2024 as a beacon of empowerment in the fitness industry. Distilling her profound personal journey into a philosophy of strength and simplicity, Holly aims to redefine what it means to be strong. Her approach goes beyond the physical, nurturing the mental and emotional fortitude of her clients. Holly's mission with SimpliStrong is clear: to guide individuals on a transformative path to becoming their strongest selves, inside and out.
Challenges
As a blossoming business, SimpliStrong faced the quintessential challenge of storytelling and brand identity. Holly's ethos and personal narrative were pivotal, yet translating this into a compelling brand presented several hurdles:
Conveying Holly's deep-seated beliefs and personal journey in a clear, engaging manner to a broad audience.
Developing a cohesive brand identity that encapsulated the essence of strength and simplicity.
Crafting a one-page website that not only informed but also inspired action.
Creating social media assets that resonated with the brand's core values, aiding in building an initial online presence.
Our Approach
Understanding the heart of Holly's vision was crucial. Our collaboration was not just about launching a business; it was about igniting a movement.
We started by distilling Holly's ethos into a potent brand identity that speaks to strength in its most unadulterated form.
Developed a set of brand guidelines that reflected the core principles of simplicity and strength, ensuring consistency across all platforms.
One-Page Website Development
With the essence of SimpliStrong captured in its brand identity, our focus shifted to its digital storefront.
Designed and launched a one-page website that encapsulates Holly's journey and philosophy, ensuring visitors grasp the brand's mission upon their first visit.
Assisted in crafting the website's voice and content, prioritising clarity, inspiration, and a call to action that felt genuine to Holly's mission.
Social Media Strategy
To build SimpliStrong's community from the ground up, we developed a suite of social media assets tailored to Holly's brand voice and ethos.
Created visually cohesive and message-aligned social media assets for Holly to use, facilitating a strong start to building her online presence.
Advised on content strategy, focusing on storytelling that resonates with her target audience, fostering engagement, and community.
Results
Though SimpliStrong has only recently launched, the foundation set for Holly's brand is robust and full of potential. Initial feedback has been overwhelmingly positive, with clients and followers alike connecting deeply with Holly's message and approach.
Successfully launched SimpliStrong's one-page website, receiving accolades for its clarity, inspiration, and ease of navigation.
Established a cohesive brand identity and online presence that truly encapsulates Holly's ethos and vision.
Set the stage for Holly's future growth, with a strong brand foundation that resonates with her target audience.
SimpliStrong is not just a personal training service; it's a testament to the power of personal transformation and the simplicity of strength. Our agency is honoured to have partnered with Holly Webster at the inception of her vision. Together, we've built not just a brand, but a beacon for all those seeking to discover their strongest selves. Holly's journey has only just begun, and we're excited to see where her unwavering ethos will lead SimpliStrong in the years to come.
“It has been amazing working alongside Marlene. I am so grateful for all the time and effort she put into creating the website which really captures who I am as a person. Not only did she create a fantastic website, but she guided me with everything along the way. I always knew and understood the processes which were happening. Marlene herself is so lovely and approachable, I couldn’t have asked for a better designer for my website. If you’re wanting someone who really knows what they’re doing and can emphasis who you are, Marlene is the lady to go to!”
— Holly Webster | Founder | SimpliStrong