Strategic Communications
When Communication Becomes Critical
Some moments in business demand more than marketing. When you're facing a crisis, navigating significant change, or communicating with stakeholders who need to understand complex situations — that's when strategic communications becomes essential.
The Emerald Agency brings the same human-centred approach we apply to marketing into these higher-stakes situations. Clear thinking. Honest communication. Practical support when you need it most.
We don't do spin. We help you communicate what's actually happening, to the people who need to know, in ways they can understand and trust.
Crisis Communications
When Things Go Wrong, Communication Goes Right
Crises don't send calendar invites. Whether it's a public relations issue, an internal incident, operational disruption, or reputational threat — the first 24 to 48 hours shape everything that follows.
We provide rapid-response communications support to help you navigate difficult situations with clarity and integrity. Not spin. Not damage limitation theatre. Honest, strategic communication that protects your reputation by telling the truth well.
What we help with:
Incident response communications
Stakeholder and media communications
Internal staff communications during difficult periods
Message development and spokesperson preparation
Recovery narrative and reputation rebuilding
How we work:
Initial assessment call (no charge) to understand your situation
Rapid deployment — we can be working with you within hours
Project-based engagement — we're here for as long as you need us, no longer
Transparent pricing based on scope
If you're facing a situation that needs immediate attention, call us on 01224 600 232. If you want to be prepared before something happens, book a consultation to discuss crisis readiness.
Transformation Communications
When Change Gets Complicated, Communication Gets Critical
Most transformation programmes fail. Not because of technology, but because of people. Resistance, confusion, fear, poor communication and stakeholder misalignment derail more programmes than faulty software ever will.
The Emerald Agency brings together strategic communications expertise with hands-on transformation delivery experience. We don't add communications as an afterthought — we recognise that how you communicate change is as critical to success as the change itself.
What we help with:
Programme Recovery Communications — When transformation programmes hit turbulence and stakeholder confidence is eroding
Translation Services — Making complex technical transformation accessible to boards, investors and non-technical stakeholders
Internal Change Communications — Helping your people understand, accept and support significant change
Stakeholder and Board Communications — Consistent, coherent communications across multiple stakeholder groups
How we work:
Introduction call (30 minutes, no charge) — Understanding your situation and whether we're the right fit
Discovery session (2 hours, £300) — Detailed exploration of your transformation landscape with both Marlene Lowe and Don Lowe
Workshops — Intensive sessions to build capability and develop strategy
Retainers — Ongoing support aligned to your transformation programme
Project-based work — Defined scope for specific challenges
Book an introduction call to discuss your situation.