Empowering OTMcAlpine: Charting a New Course in Online Occupational Therapy
OTMcAlpine is a compassionate occupational therapy service dedicated to making meaningful connections for children to feel safe and confident in exploring their world. Rhona, with over fifteen years of experience in child and adolescent mental health services, offers a strengths-based approach, providing practical strategies for development, positive mental health, and wellbeing. Central to her work is the concept of neurodiversity, focusing on the complex interplay between body and mind, and fostering positive relationships to support meaningful daily participation.
How it started
Rhona McAlpine, brimming with ideas and enthusiasm for expanding her independent practice, sought expertise to translate her vision into a tangible, digital format. She envisioned a platform where her knowledge and skills could benefit a wider audience through online courses, necessitating a robust and flexible digital infrastructure.
About the project
In an exhilarating collaboration with Rhona McAlpine, we embarked on a transformative journey with OTMcAlpine. Our mission was to revolutionise her business through the exciting world of online courses, aiming for a future of sustainable income. We shifted the digital gears from Wix to WordPress, infusing her strong brand identity into every pixel and empowering her with newfound control and flair. Together, we crafted a dynamic 12-month business blueprint and streamlined her administrative tasks, liberating Rhona to focus on her passion: delivering life-changing occupational therapy courses. This was more than a project; it was a leap into an exciting, new digital era for OTMcAlpine.
“As a therapist expanding into independent practice, I have so many ideas and lots of enthusiasm but lack the time and the knowledge of
systems and technology to help me achieve my vision. That’s when Marlene stepped in, I was so grateful. She supported me to get my vision out my head and down on paper, she recommended applications that would make it possible (LearnDash, Stripe) and she moved my website from Wix to Wordpress. That was just the start. I love the concept of a business ghost, I feel supported even when not actively working on something. If a challenge presents itself Marlene is there to advise and when an opportunity arises she has supported me to make it happen (delivering an online session for parents). Would highly recommend Marlene’s services.”
Services provided
Business Consultation
Provided strategic guidance and planning to align Rhona's vision with actionable steps.
Brand Enhancement
Ensured the new digital platform resonated with the existing strong brand identity, making it instantly recognisable and trustworthy.
Vision Realisation
Helped in materialising Rhona's ideas from concept to launch, ensuring her passion and expertise were effectively translated into a robust online platform.
Website Transition
Migrated OTMcAlpine's digital presence to a WordPress platform, offering greater control and scalability for online courses.
Ongoing Coaching
Established a long-term partnership as a business coach, offering continual support, advice, and encouragement as OTMcAlpine grows and evolves.
Administrative Streamlining
Recommended and implemented systems to simplify administrative tasks, allowing Rhona to focus more on content delivery and client interaction.